If independent music were a religion, this book would be the holy word. The Indie Bible has gone above and beyond earning its title. Now in its fifth edition, it has 342 pages of valuable contacts and music-related articles. Be sure to bring this with you everywhere, including church on Sundays. If you do not have it, get it today.

Author: David Wimble
Price: $34.95
Available at: IndieBible.com

Are you an independent artist looking for promotion or someone to help you get the most out of your own recordings? You might consider contacting Alexis at Birds Eye Media.

BEM works with each band or artist that contacts them one on one and figure out a game plan to help each band reach it’s potential. The advice is free, but one of the coolest things we do is take recordings that the artist has done either in the studio or at home and can either mix, remix, and/or master the tracks so they are radio ready.

Want some more info, contact Alexis.

Back in 2004 or early 2005 we had an opportunity to interview Brett, one of the founding fathers of purevolume.com.

As this interview has moved to the back of the site, I wanted to post this message as a reminder of our interview. It is still very interesting now even though PV has grown to be a very big player on the Internet.

You can find the interview with Brett Woitunski here.

We hear the term “indie” bounced around a lot these days. It’s become quite a trendy word (although some of us have been preaching about it for more years than most). So, let me ask you …

What’s your definition of indie?

Many people think of it as a reference to a musician, small record label or film company without an affiliation with a major corporation. That’s true, but I believe it has a much deeper meaning than that.

(By the way, “indie” is an abbreviation for “independent.” The “ie” at the end is the proper spelling, as opposed to “indy,” which is usually a reference to Indiana or Indianapolis — as in the Indy 500. There’s your grammar lesson for the day

I think of indie in much the same way I think of the term “guerrilla.” It’s more than a simple, surface-level reference to your financial backing. I believe it’s a state of mind and a way of life you must bring to your entire pursuit of music.

The best way to explain my angle on this is to use an acronym. So here’s my definition of I-N-D-I-E, with every letter standing for a separate concept (and I didn’t even use the word “independent,” which was tempting considering I had two I’s to work with).

I - Inspired
To embrace the indie frame of mind, you must be inspired. You have to know in your gut that music is what you are meant to do. You must become energized when writing, recording and performing your music. Hopefully, this is something you already experience fully, without having to force yourself to feel that way.

When this kind of natural inspiration comes over you, it’s a sure sign that you’re on the right path. And you will need this desire to carry you through the ups and downs of pursuing the independent music path.

N - Nontraditional
Indie musicians don’t mind learning about what has come before, and they are happy to listen to the “rules” that others say are required to have a successful music career. However, the smartest indie artists keep their minds flexible and constantly ask questions about how the supposed “rules” of the past really apply to them. They actually develop a mindset that seeks out the road less traveled. And when they spot a good idea that’s off the traditional path, they fearlessly go after it without apologies.

D - Determined
Successful indie artists are fixated on their goals and determined to reach them. They still leave room to veer from the original plan, when needed, but they are steadfast in their desire to produce more and better music, reach more fans, sell more CDs, etc. With this attitude, obstacles become short-term learning experiences along the road to higher levels of success.

I - Innovative
Being an indie means thinking outside of the proverbial box and looking at fresh opportunities from every angle. It means not promoting yourself the same way a thousand other acts have done it. It means being resistant to knee-jerk marketing tactics and open to new ideas and overlooked avenues for exposure.

E - Empowered
Indie musicians don’t wait for someone or something else to come along and rescue them. They don’t pray for a “lucky break” or to “be discovered.” They know to the core that the power to succeed with their music resides inside of them. And they understand that it’s their mission to tap into that personal power and use it to share their music with the world.

Let’s recap my definition of INDIE:

I - Inspired
N - Nontraditional
D - Determined
I - Innovative
E - Empowered

Print this article and pin it up where you’ll see it every day.

Being INDIE has nothing to do with what company you are or are not affiliated with. It has everything to do with how much you take control of your own life and take steps to build the kind of music career you deserve.

- - - - -

Bob Baker is the author of “Guerrilla Music Marketing Handbook,” “Unleash the Artist Within” and “Branding Yourself Online.” He also publishes TheBuzzFactor.com, a web site and e-zine that deliver marketing tips, self-promotion ideas and other empowering messages to music people of all kinds. Get your FREE subscription to Bob’s e-zine by visiting http://TheBuzzFactor.com today.

Beware! The following may initially upset and frustrate you but you need to read this all the way through!
Motivation. Where did it go? What? What do you mean? I spent all this time recording a new CD, manufacturing it and now playing shows. Just because it’s not selling the way that I want it to I’m not upset about it. Am I?

When you seem to lose your motivation for your music or your art it becomes a confusing time. As artists we become everything from frustrated and rattled by it to a state of mind where we are unmotivated and depressed. But where did it come from? You spent days and weeks writing songs and fine tuning them to capture the experiences and elements of life that have impacted you enough that you had to express them. Once you had them down the way you wanted them, you decided they had to be recorded in the studio so you could put out a new CD for others to hear them. After all, these songs are much better than your previous material. (Sounds familiar?) Then you made a decision to save money from your day job, borrow from friends or family or even pre-sell CDs to pay for the studio and manufacturing of your new CDs. Then after months of hard work and frustration in the studio, at work and with the manufacturer, your new CDs arrived. Boxes of them.

You gave some out to your family and friends or sold them a few of the initial copies. You sent out an emailer to your mailing list and said check out my new CD on my site and come buy one. Maybe a few did but not hundreds. Then you put them on other music sites that sell CDs. It should have sold hundreds or thousands of copies. After all they claim to have thousands or even millions of customers. But again that didn’t seem to work either. But that’s okay, you just need to play a CD release party and hit your mailing list again and send an invitation to the various press people about the show and hundreds of people will show up! However that didn’t work the way it was supposed to either because most of the initial 1,000 CDs are still sitting there on your floor.

The next step you tried was to hire a radio promoter or publicist (who really aren’t and who don’t care about CD sales). You paid them thousands of dollars to get you college or low ranking commercial stations to play your CD for a few weeks in cities and states where you can’t even travel to play shows or for 2-3 sentence write ups in publications that didn’t generate any new fans at your site or at shows. And now you are becoming unmotivated and frustrated because after they “supposedly” did their job, you still didn’t sell hundreds of CDs. Even after more shows in our hometown and more promotion to your mailing list you don’t seem to be selling very much!

If this sounds familiar to you, you are not alone! This is what I hear from almost every artist that contacts me and wants me to help them. How do I fix this scenario so the artists become more successful? I work with them on the following.

1. This is your passion.
As artists the first thing we have to do is stop taking the rejection we receive as something personal. Instead of learning from what we are not doing to effectively tell people about the messages in our songs, we see them not paying attention or not wanting to hear our music as a personal attack. This includes the media not wanting to write about us or our upcoming shows or play our songs on the radio to people not coming to shows or even if they do, not wanting to buy your CD afterwards. The first step in solving the problems mentioned here is to stop doing what you are doing.

Throw away your press kit and one sheet that “supposed” publicists and radio promotion people think is right (but only signifies you as a non-priority that people can ignore) and create an Artist Profile. One that talks about who you are as an artist and what your music is about. Two, use what’s in your Artist Profile at shows. Don’t play the same shows as before, give people you. 45 minutes of music is not going to motivate people to buy CDs. Learn to interact with them before, during and after your shows.

2. Reconnect with the reasons why you wrote the songs.
What inspired you to work that crappy day job and save money to record these songs in the first place! What motivated you to keep going when it looked like you wouldn’t get the project done? Where did that go? Nowhere. It’s still inside of you! Just waiting for you to bring it out.

3. To reactivate your passion and inspire you to stop sitting around and making the same mistakes, we must change your focus.
You will now focus only on the things that will get people to shows, get you exposure in your home city and generate sales. First, a new specific marketing plan that will focus on how to double your fan base that actually comes to shows. Second, a small list of daily actions you can take with the limited time you have to promote your music. For example, researching the media in your home city and what are they writing about or what they are playing on the radio these days. Who is drawing most of the music fans in town to their shows and how are they doing it? You must focus on the things that will work right now. Mailing CDs around the country where you can’t put them in stores, play shows or won’t get enough attention that it will generate any online sales either isn’t.

4. Interrupt your pattern.
If you can’t think of new ideas sitting at home then do what successful people do, leave. Go to the gym (another place you promised to go to); go outside, to a coffeehouse, the park or go play golf instead. Change your environment and you will begin to remember what inspired you to take this path.

5. Understand that this is your passion. Not others.
You must communicate it to people whether in person or in writing. Who cares what other people think is right or wrong for you. Be bold and passionate. You wanted to influence people with your music and change them, do it by showing that same passion everyday! Hand out CD samplers every week so you can meet new people and let them know what you are doing. Play shows in new places.

The passion you have for your music is still in you! You just to find it again. Here’s two ways you can find it right now. One, my two audio books, Guide To Releasing Independent Records Part 2 (which is NOT the same as the first one) will give you new promotion and marketing ideas you can use in the next few minutes. It will also help you write your first draft of an Artist Profile and help you create the materials you need to talk about your music. My other new audio book, Understanding Who You Are As An Artist (which seems to be everyone’s favorite), will give you specific ideas of what you need to do to more effectively communicate your passion to people and get yourself remotivated when you are frustrated or depressed. Both of these audio books are designed for you to be able to take the ideas and work with them immediately. You can order them through this link: http://www.TSAMusic.com/products.asp

The second way I can help you is directly. The books will help you get going again and will be a great source of ideas you can listen to again and again, but sometimes you need someone who has been through it to help you create a specific plan. A plan that you can actually do and write the material with you and help you accomplish the things you want to do so you can sell the first 1,000 CDs and start to influence people in your home town like you wanted to. I have helped and continue to help thousands of artists in these very areas and help them get on the path they need to sell more CDs and accomplish what they want with their music. Call me at 951-303-9506 or mail me your CD and promo material to the following address.

Tim Sweeney
TSA
31805 HWY 79 South #551
Temecula, CA 92592.

Include a note or a copy of this email in it. I will be happy to review your CD and promo material and let you know how I can help you.

Best Regards,
Tim Sweeney